Sheri Falk is an American journalist and former news anchor best known for her long career at WVTM 13 in Birmingham, Alabama. After nearly nine years with the station, she left in 2025 and began a new professional chapter outside traditional television broadcasting. Her career change has sparked interest in her new job, age, husband, and life after WVTM 13. Falk is now associated with AAA Alabama, where she works in public affairs, using her journalism and communication experience in a different role. Her journey from local television news to corporate communications has attracted attention from former viewers who want to know where she went and what she is doing today in Alabama.
Who Is Sheri Falk?
Sheri Falk is an American journalist and public affairs professional best known for her years at WVTM 13 in Birmingham, Alabama. She became part of the station’s news team in 2016 and later worked as an evening co-anchor.
During her television career, Falk reported on a wide range of stories affecting communities across Alabama. WVTM 13’s own profile identified her as an evening co-anchor, while the station’s coverage over the years shows her reporting on major local and regional issues.
Her experience in broadcasting eventually helped her move into a public-facing communications role outside traditional television news.
Why Is She Leaving WVTM 13?
Falk announced in June 2025 that she was leaving WVTM 13 after about nine years with the station. According to her farewell message, the decision was personal and represented a new chapter in her career.
She described the move as a difficult decision but said it felt like the right time for a new beginning. Her departure marked the end of a long period in Birmingham television news and opened the door to her next professional role.
There is no reliable evidence that her departure was caused by a scandal or controversy. Her public explanation focused on making a personal career decision and moving forward into a new chapter.
Where Did She Go After Leaving WVTM?
After leaving WVTM 13, Falk moved into the public affairs field. Her current professional work is connected to AAA Alabama, where she is identified as a Public Affairs Manager.
Her new role still involves communication with the public and media, which means her years of experience as a television journalist remain relevant to her current career.
Recent 2026 reports continue to identify her as a Public Affairs Manager for AAA Alabama.
What Is Her New Job?
Falk’s new job is Public Affairs Manager for AAA Alabama.
In this position, she represents AAA on issues involving motorists, travel, transportation, road safety, gas prices, and other topics relevant to Alabama drivers and travelers.
Her media background is particularly useful in this role because public affairs work often involves communicating information clearly to television stations, newspapers, digital outlets, and the general public.
Recent news reports have quoted Falk discussing Alabama gas prices and travel trends in her capacity with AAA.
How Old Is Sheri Falk?
Her exact date of birth has not been clearly confirmed by a primary or official source. Some online biographies have published a birth year, but those claims should be treated cautiously unless supported by a reliable source.
For that reason, it is better not to present an exact age as a confirmed fact. Her professional career, however, spans many years in television journalism and public affairs.
Is Sheri Falk Married?
Yes, publicly available biographical information describes Falk as married. However, detailed information about her private family life is limited compared with information about her professional career.
Because she has generally kept her personal life away from the spotlight, readers should be careful with websites that publish unverified details about her family.
Who Is Her Husband?
Information about Falk’s husband is relatively limited in reliable public sources. Some online biographies mention her marriage, but there is not enough dependable information to provide extensive details about her husband with confidence.
For an accurate profile, it is better to focus on information she has publicly shared rather than repeating unverified claims about her private life.
Her Career at WVTM 13
Falk joined WVTM 13 in April 2016 and became part of the station’s evening news team. She later served as an evening co-anchor and became a recognizable television journalist in the Birmingham area.
During her time at the station, she covered stories involving Alabama communities, public safety, health, politics, and other issues important to viewers.
WVTM’s archived material also identifies her as a news anchor and shows her working alongside other members of the station’s evening team.
Her reporting career included stories about major events and community issues, helping establish her as a familiar local news personality.
What Happened to Her at WVTM 13?
Nothing in the available reliable information indicates that Falk was removed from WVTM 13 because of misconduct or a major controversy.
Instead, she announced her own decision to leave the station in 2025. In her farewell message, she expressed appreciation for the viewers and colleagues she had worked with during her years in Birmingham television.
Her departure was therefore a career transition rather than a publicly documented disciplinary situation.
From Television News to AAA Alabama
The move from television journalism to public affairs is a natural transition for someone with Falk’s communication and reporting experience.
At AAA Alabama, she continues to speak publicly about issues that affect everyday consumers. Her recent work has included comments about gas prices, travel, road safety, and TSA PreCheck events.
For example, in 2026, AAA-related reports identified Falk as a Public Affairs Manager and quoted her discussing changing travel costs and fuel prices in Alabama.
This means that although she is no longer appearing regularly as a WVTM 13 anchor, she remains active in a communications-focused public role.
Sheri Falk Quick Facts
| Fact | Details |
|---|---|
| Full Name | Sheri Falk |
| Profession | Journalist and Public Affairs Professional |
| Former Employer | WVTM 13 |
| WVTM Role | News Anchor / Evening Co-Anchor |
| Joined WVTM 13 | 2016 |
| Left WVTM 13 | 2025 |
| Current Role | Public Affairs Manager |
| Current Organization | AAA Alabama |
| Industry | Journalism, Communications and Public Affairs |
| Known For | Television news and public communication |
Conclusion
Sheri Falk’s departure from WVTM 13 marked an important change in her professional career. After nearly nine years with the Birmingham television station, she chose to leave in 2025 and pursue a new direction. Her career has since moved into public affairs, where she works as a Public Affairs Manager for AAA Alabama.
Although viewers may still remember her from WVTM 13’s evening newscasts, her current work keeps her involved in communication and public information. Recent 2026 reports show her speaking on behalf of AAA Alabama about topics such as gas prices, travel, and TSA PreCheck.
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FAQs
Why is Sheri Falk leaving WVTM 13?
She announced in 2025 that she was leaving WVTM 13 after about nine years. She described the decision as a personal choice to begin a new chapter in her career.
Where did Sheri Falk go after leaving WVTM?
She moved into public affairs and is now associated with AAA Alabama as a Public Affairs Manager.
What is Sheri Falk’s new job?
Her current role is Public Affairs Manager for AAA Alabama. She communicates with the public and media about travel, transportation, motorists, and related issues.
Is Sheri Falk married?
Yes. Publicly available biographical information describes her as married, although she keeps much of her personal life private.
Who is Sheri Falk’s husband?
Reliable public information about her husband is limited, so specific personal details should not be treated as confirmed unless supported by a trustworthy source.
